Brad started his advertising design career in New York City in 1983, executing “mechanicals” for his Parson’s School of Design package design instructors – Wallace/Church Associates. Soon he became a Creative Supervisor at Ogilvy & Mather, developing materials for the launch of American Express's Platinum Card, programs for Pepperidge Farms, Sears, CPC Best Foods, and Schering-Plough. He went on to become an Associate Creative Director at Saatchi & Saatchi Promotions, serving as the creative lead for AT&T, Donnelly Directory and Cutty Sark. In 1989, Brad established the first position of Director of Copy for Omnicom's Sims Freeman O'Brien, creating campaigns for the Juvenile Diabetes Foundation, British Airways, all of Van den Bergh Food's broad list of consumer products. The last position he held in New York was the Director of Communications for the Manhattan Center for Living, one of the country's largest support services provider for those confronting the challenges of life-threatening illness.
In 1994, Brad joined Frankel & Co. in Chicago, heading-up the creative in their innovative digital graphics group, serving as a floating creative director for nearly every client in-house as well as the New Business division. His last marketing position in Chicago was leading the creative teams for M&M Mars and American Express at Draft Worldwide. After a sabbatical from advertising, performing litigation communication support at Zagnoli McEvoy Foley, Brad relocated to Los Angeles in 2001, and became the design and functionality force behind Marshall School of Business’s first on-line MBA program. He went on to become the head of marketing for one of Los Angeles's most successful interior design firms, Interior Spaces, at which he is credited with increasing the firm’s sales from $1.1M to $2M in his first two years. Brad brought his extensive marketing experience to Interior Spaces' commercial clients, strengthening their brand identity and projecting it through commercial interior architecture. Growing from that success, he created IS Marketing, Inc. to serve the interior design community’s manufacturers and service companies with targeted branding and communications. In 2007, he successfully led the team which re-created the American Society of Interior Designers new website, www.asidla.org, which has become a highly successful template for 17 other Chapters across the country. An ASID Industry Partner, Brad chaired multiple chapter committees, serving as Editor in Chief of the LADESIGN Quarterly, and was eventually elected to serve on the Los Angeles Chapter Board as Director of Communications (2009-2010). During the past five years, Brad has frequently lectured at the Pacific Design Center, UCLA Extension and FIDM on Marketing, Media and Branding. His lectures have earned full accreditation by IDCDC. His ad campaigns have been frequently seen in Architectural Digest, Veranda, Luxe and Florida Design. His latest project was the development of the IDCC (California Legislation Coalition) Logo, Website and Collateral, distinguishing them as the leading source for information about California's movement toward certifying interior designers as registered practitioners.
Early in 2009, Brad Haan began his present relationship with Hydra-Electric Company, re-establishing its 60-year prominence at the heart of innovative aerospace engineering. Brad serves as Corporate Communications Manager, developing marketing direction, overhauling the company’s communications, strengthening information technology strategies, establishing a new trade show presence, and launching their new sensor product line. Brad presently serves on the senior management team setting the course of the growing company's direction in the coming years.
Brad has maintained a continued effort to provide service to the not-for-profit community. After his significant efforts with the Manhattan Center for Living in New York, Brad was called upon to provide marketing and design for “Hearts, Strings & Flowers” and other events benefiting Open Hand, Chicago’s food donation services. Since arriving in Los Angeles, Brad was instrumental with the organization of the Toy Program established by Starbuck's for Starlight Children's Foundation. Most recently, Brad developed the full marketing direction for Project Home Interiors, a 70 design member collaboration creating the interior spaces for the new, 67,000 sq. ft. Downtown Women’s Center Los Angeles project, which is serving as a national model for homeless relief in urban environments.
